ABSTRACT
COVID-19 created a global crisis of unprecedented comprehensiveness affecting personal and professional lives of individuals worldwide. The pandemic and various governmental guidelines associated with it had numerous consequences for the workplace and the marketplace. In light of the global nature and multiplicity of the consequences of the pandemic, this study examines the impact of individual characteristics of respondents from three countries from various areas of the world: China, Israel, and the USA toward COVID-19 related business ethics decisions in three different spheres: human resources, marketing, and social responsibility. Data from 374 respondents in these three countries indicated that moral disengagement was negatively related to all of the ethical decisions presented, with national pride moderating the above. Possible implications of these findings and future research directions are presented.